Brand pillar · v0.7.1
brand-foundation BrandFoundation
Brand foundation: purpose, values, personality, positioning.
$id · https://corpospec.com/schemas/v0.7.1/brand-foundation.schema.json
Fields
| Field | Type | Required | Description |
|---|---|---|---|
| id | PathRef | yes | Path-based cross-reference relative to .corpospec/ root. Pattern: `^[a-z0-9_-]+(/[a-z0-9_.-]+)+$` |
| name | string | yes | |
| personality | BrandPersonality | yes | Brand personality definition. |
| positioning | BrandPositioning | yes | Brand positioning statement. |
| promise | string | yes | |
| purpose | string | yes | |
| values | BrandValue[] | yes | |
| narrative | BrandNarrative? | — | |
| related_decisions | PathRef[] | — |
Definitions
Shared types referenced within this schema.
BrandArchetypeEnum
Brand archetype based on Jungian archetypes.
enum: "creator", "ruler", "sage", "explorer", "hero", "outlaw", "magician", "everyman", "lover", "caregiver", "jester", "innocent"
BrandNarrative
Brand narrative structure.
type: object
BrandPersonality
Brand personality definition.
type: object
BrandPositioning
Brand positioning statement.
type: object
BrandValue
Core brand value with behavioral definition.
type: object
PathRef
Path-based cross-reference relative to .corpospec/ root.
Pattern: `^[a-z0-9_-]+(/[a-z0-9_.-]+)+$`
pattern: ^[a-z0-9_-]+(/[a-z0-9_.-]+)+$
PersonalityTrait
A named personality trait with intensity.
type: object
SpectrumAxis
Spectrum axis for brand personality positioning.
type: object
Reference in your YAML
# yaml-language-server: $schema=https://corpospec.com/schemas/v0.7.1/brand-foundation.schema.json