Brand pillar · v0.7.1
brand-voice BrandVoice
Brand voice and tone definition.
$id · https://corpospec.com/schemas/v0.7.1/brand-voice.schema.json
Fields
| Field | Type | Required | Description |
|---|---|---|---|
| dimensions | VoiceDimension[] | yes | |
| id | PathRef | yes | Path-based cross-reference relative to .corpospec/ root. Pattern: `^[a-z0-9_-]+(/[a-z0-9_.-]+)+$` |
| localization | LocalizationGuidelines? | — | |
| style_guide | StyleGuideRef? | — | |
| terminology | TermEntry[] | — | |
| tone_matrix | ToneContext[] | — | |
| ui_copy_guidelines | UiCopyGuidelines? | — | |
| writing_principles | WritingPrinciples? | — |
Definitions
Shared types referenced within this schema.
BrandTermHandling
Brand term handling in translation.
enum: "transliterate", "translate", "retain-english"
HumorLevel
Humor level.
enum: "none", "subtle", "overt"
LocalizationGuidelines
Localization guidelines.
type: object
PathRef
Path-based cross-reference relative to .corpospec/ root.
Pattern: `^[a-z0-9_-]+(/[a-z0-9_.-]+)+$`
pattern: ^[a-z0-9_-]+(/[a-z0-9_.-]+)+$
StyleGuideRef
Style guide reference.
type: object
TermEntry
Terminology entry with preferred and prohibited terms.
type: object
ToneContext
Tone adjustment for a specific context.
type: object
TranslationStrategy
Translation strategy.
enum: "translate", "transcreate", "both"
UiCopyGuidelines
UI copy guidelines by component type.
type: object
VoiceDimension
Voice dimension defining how the brand communicates.
type: object
WritingPrinciples
Writing principles and constraints.
type: object
Reference in your YAML
# yaml-language-server: $schema=https://corpospec.com/schemas/v0.7.1/brand-voice.schema.json