Market pillar · v0.8.1
gtm-strategy GtmStrategy
Go-to-market strategy definition.
$id · https://corpospec.com/schemas/v0.8.1/gtm-strategy.schema.json
Fields
| Field | Type | Required | Description |
|---|---|---|---|
| id | PathRef | yes | Path-based cross-reference relative to .corpospec/ root. Pattern: `^[a-z0-9_-]+(/[a-z0-9_.-]+)+$` |
| model | GtmModel | yes | Canonical GTM model (typed enum). |
| as_of | IsoDate? | — | |
| custom | GtmCustom? | — | |
| description | string? | — | |
| discovery_channels | DiscoveryChannels? | — | |
| funnel | GrowthFunnel? | — | |
| monetization | PathRef? | — | PathRef to the monetization entity that realises this GTM. |
| name | string? | — | Human-readable name. Recommended but optional for backward compatibility — some repos derive the title from `id` or front-matter. |
| pricing | Pricing? | — | Canonical typed pricing. Mirrors `Monetization.pricing` — the same `Pricing` struct is referenced from both pillars. For free-form addenda (per-region parity, OSS thresholds, currency rationale), use `custom.pricing_detail`. |
| primary_channel | string? | — | Legacy single-channel field. Prefer `primary_channels` (list). Retained for backward compatibility with early schemas where a GTM was described by one primary channel slug; not in use across current corpora. Do not set in new YAML. |
| primary_channels | string[] | — | Primary acquisition channels, in priority order. Free-form slugs (e.g. `developer-community`, `executive-network`, `dach-ecosystem`, `content-marketing`, `open-source`, `vc-accelerator-partnerships`) — kebab-case recommended but not enforced because real GTMs use idiosyncratic channel names. |
| secondary_channels | string[] | — | Secondary channels, same shape as `primary_channels`. |
| target_segment | TargetSegment? | — | |
| viral_mechanics | ViralMechanics? | — |
Definitions
Shared types referenced within this schema.
ChangelogEntry
A changelog entry recording a dated change.
type: object
ContentHook
Content hook for GTM strategy.
type: object
DiscountProgram
Discount program within pricing.
type: object
DiscoveryChannels
Discovery channels configuration.
type: object
DiscoveryPartnership
Partnership discovery channel.
type: object
DualPricingPlan
Dual pricing plan for multi-currency go-to-market.
type: object
FunnelStage
A stage in a user growth funnel.
type: object
GrowthFunnel
User growth funnel definition.
type: object
GtmCustom
Typed custom extension data for `GtmStrategy`.
type: object
GtmModel
Go-to-market model.
enum: "product-led-growth", "sales-led", "community-led", "partner-led", "viral-organic", "content-led", "hybrid", "location-based", "bid-proposal", "rfp-response", "broker-mediated", "franchise", "trade-show", "dealer-network"
IsoDate
ISO 8601 date (YYYY-MM-DD).
type: string
PathRef
Path-based cross-reference relative to .corpospec/ root.
Pattern: `^[a-z0-9_-]+(/[a-z0-9_.-]+)+$`
pattern: ^[a-z0-9_-]+(/[a-z0-9_.-]+)+$
Pricing
Pricing configuration.
type: object
PricingModel
Pricing model type.
enum: "freemium", "freemium-plus-usage", "subscription", "subscription-plus-usage", "usage-based", "enterprise", "hybrid", "retail", "per-unit", "project-based", "licensing", "hourly-rate", "auction", "cost-plus-pricing"
PricingTier
A single pricing tier.
type: object
TargetSegment
Target market segment.
type: object
UsageBasedPricing
Usage-based pricing configuration.
type: object
ViralMechanics
Viral growth mechanics configuration.
type: object
Reference in your YAML
# yaml-language-server: $schema=https://corpospec.com/schemas/v0.8.1/gtm-strategy.schema.json